SpanishIngles

1. Quali Studies – Quantatives AD HOC

Studies with the objective of quantifying data and generalizing test population results of interest.

Specific hypothesis and analysis the relationships between data obtained.

Between characteristics, we need to ensure the information necessary is defined with clarity, is found under a formal investigation, structured, with great quantities of representative cases bearing an analysis of statistical data.

The results are conclusive which proportional information contributing to the creation of marketing publicity, and entrepreneurial decisions.

We guarantee absolute personalized attention and assured confidentiality of in the information gathered through our contracted studies.

Type of study Type of information obtained
1 Base studies:
For exploration ad prospecting		 Information conclusive with respects to:
  • • Who are my direct/indirect competitors? What advantages do they have? What is their strategy?
  • • What is the potential demand in the actual markets? How is it structured? Where is this structured found?
2 Studies on image and positioning

Conclusive information with respects to:

 

  • • Does the image projected by the brand/product/enterprise concord with that perceived by the consumer (positioning)?
  • • What is the actual positioning that the brand/product/enterprise has with its clients/consumers?
  • • Corporate image: Who knows about the enterprise?, What does the name/Logotype/ slogan say about the brand/product/enterprise?
  • • What is the perceived value of the brand/product/enterprises attributes
  • • How should I focus my brand/product/enterprise? Opinions of my client/consumer.
  • • What should I do to better my image? Opinions of the client/consumer.

 
3 Segmentation of markets

Conclusive information with respects to:

 

  • Target Markets. With the current products/services, what other markets can I attend to (current markets/new markets)?
  • • Size of the segment (potential or marginal)?
  • • Defined profiles of consumers, their purchasing and consumption habits. Where are they? Who are they?.

 
4 Testing of products

Conclusive information with respects to:

 

  • • Testing of a new product (flavor, form, contents, color, other uses, accessories, packaging, labeling, perceived benefits, etc.) on behalf of the consumer (approved/disapproved).
  • • Bettering the product, suggestions from the current/potential consumer.
  • • Evaluation of tentative purchase prices, channels of communication, suggested locations of purchase, etc.

 
5 Brand/enterprise royalty.

Conclusive information with respects to:

 

  • Levels of consumer/client satisfaction.
  • Perceived quality of service.
  • Motivations of purchase. Why to they keep buying from us?
  • Tendency or lack there of to recommend the product, why would they? Why wouldn’t they?

 
6 Concept test.

Conclusive information with respects to:

 

  • Validation with respects to the concept of product-service/campaign/ packaging, etc. on behalf of the consumer.
  • Bettering the concept, suggestions by the current/potential consumer.
  • Price evaluations, channels of communication, suggested locations of purchase. etc.

 
7 Studies on point of sales.

Conclusive information with respects to:

 

  • Follow ups, and control of commercialization strategies al por menor or retail.
  • Strengths and weaknesses in distribution, taking into account location and point of sales.
  • Inventory retail.
  • Supply.
  • Average sales and inventory per store.
  • Distribution of publicitary material.

 
8 Other specialties In accordance wit the requirements of the client.


Methods and techniques.

  • Surveys through statistical sampling. (Personal interviews, telephone interviews, and interviews through electronic mediums.)
  • Observation of behaviors and attitudes.
  • Desk research
  • Anonymous client (undercover purchasing)

2. Motivational exploratory studies (Qualitative)

Studies, with the objective of obtaining a qualitative comprehension of reasons and underlying motivations subconscious to the consumer. Proportional ideas and comprehension over aspects with which are less known.

The necessary information is defined in a very approximate form. The process of investigation is flexible and not structured. (The facilitators adapts himself/herself to the interviewee).

The sample number taken into account for this type of study is a reduced one, to exclude those who do not represent the population.

The summary of date is not completely structured and therefore information is obtained more widely than in the quality-quantities studies, but this information has no statistical weight.

The results would permit the development of an initial comprehension of consumer behavior, a first step towards understanding motivations, actions, coincidences, spontaneity, and finding important answers which condition the behavior of the consumer.

We provide stable, lasting, and trust worthy information, useful to realize diagnostics, in depth evaluations, verifications of alternatives and the undertaking of tactical or strategic decisions with greater grade of security.

Subjects: Information of a particular theme can be developed in one study, or more than one subject can be explored in a study. However it is recommended that one does not try to obtain all the information that one would like to acquire in only one study, considering that technically the profundity of the investigation and a degree of quality may be lost.

  1. Needs and expectations of the market.

  2. Studies on motivations, habits, and attitudes of the consumer.

  3. Studies on image and positioning.

  4. Behavioral and purchasing tendencies.

  5. Market reactions to new products and services.

    1. Agreeable and disagreeable aspects.

    2. Advantages and inconveniences.

    3. Valuation of attributes

  6. Reasons for satisfaction or in satisfaction from users and consumers.

  7. Evaluation of consumer preferences and brand fidelity.

  8. Concept tests/new products: Name tests (brand), slogan, re-launching, packaging, label design.

  9. Consumer profile.

  10. Competitive analysis.

  11. Level of satisfaction.

  12. Segmentation.

  13. Commercial benchmarking: Investigation of the best commercial practices within the sector of our contracting client.

  14. Other.

Methods and techniques.

  • Focus groups.
  • In depth interviews.
  • “The Anonymous client” (undercover purchasing)

ALGUNOS ESTUDIOS REALIZADOS

  • INSTITUTO HUAYUNÁ: “Estudio de Mercado sobre identificación de mercados para productos agrícolas de los valles de Mala y Olmos”
    espacio
  • ECO-LÓGICA PERÚ: “Diseño e Implementación de un Sistema de Monitoreo de Satisfacción de los Clientes de Eco- Lógica Perú”
    espacio
  • INSTITUTO HUAYUNÁ: “Prospección de Clientes en Mercado de Lima Sur para Manzana Delicia”
    espacio
  • TECNOSERVE: “Prospección de Clientes para articulación con demandas en Lima y Cajamarca para empresas Eco Serranita y Cristo de La Roca”
    espacio
  • CAFÉ PERÚ: “Estudio de Mercado sobre Café Tostado de alta calidad en Lima”
    espacio
  • CAFÉ PERÚ: “Estudio de Mercado sobre Productos Orgánicos”
    espacio
  • CAFÉ PERÚ: “Estudio de Mercado sobre Hoja y Azúcar de Stevia”
    espacio
  • ASOCIACIÓN SOLARIS PERÚ: “Proyecto de Factibilidad para la instalación del Centro de Acopio y enfriamiento de Leche”
    espacio
  • MANUELA RAMOS: “Estudio de Mercado Nacional e Internacional de Artesanía Textil de Mujeres Rurales de Puno”
    espacio
  • Consorcio de ONG’s Promoción de la Mujer y la Comunidad: “Estudio de demanda de Microseguros para clientes de instituciones de microfinanzas”
    espacio
  • Inversiones FLORALP S.A.: “Estudio de Posicionamiento Marcas-Productos en Quesos Maduros”
    espacio
  • PROMPEX – CAF: Estudio de Oferta “Camú Camú, Sacha Inchi, Paiche”- Zonas de Tarapoto, Iquitos, Ucayali.
    espacio
  • PROYECTO AGRO AMBIENTAL (PAA) - Bagua: “Estudio base: Cacao mejorado”
    espacio
  • PRONATURALEZA: “Investigación Sectorial de Articulación Comercial para el proyecto de plantas tintóreas”
    espacio
  • PROYECTO AGRO AMBIENTAL (PAA) - Bagua: “Estudio: Potencial de comercialización del Cacao mejorado”
    espacio
  • INDES – PRODELICA – La Libertad: “Prospección del Mercado de Lima para evaluar las Posibilidades de Comercialización de la Piña Roja Porotina”
    espacio
  • CONSULTEC: “Investigación de Mercado en prendas y servicios de las Redes Empresariales de confecciones de AREQUIPA y PUNO: El Taller”
    espacio
  • ALTERNATIVA: “Investigación de Oportunidades de Mercado para Microempresas (Comercio, Confecciones, Carpintería) del Cono Norte de Lima”.
    espacio
  • SEPAR: “Investigación de oportunidades de Mercado para Empresarias productoras de granos y molienda de Junín”.
    espacio
  • WORLD VISION INTERNATIONAL: "Estudio de Mercado Búsqueda de Oportunidades de Generación de Empleo para los distritos de Carabayllo, Villa María del Triunfo, y Ventanilla".
    espacio
  • PRONATURALEZA: “Investigación de Mercados de Hierbas Medicinales en la zona de Putina Punco”
    espacio
  • CADES: “Estudio de Mercado a empresas emergentes de Tarapoto. Sectores diversos”
    espacio
  • INTEGRAL CHILE: “Estudio de Mercado para Misión Comercial CORFO”
    espacio
  • COSUDE – PYMAGROS: “Estudio de Mercado Cualitativo- Cuantitativo para Vino de Saúco en Cajamarca, Chiclayo y Trujillo”
    espacio
  • COOPERACIÓN  TECNICA BELGA - BTC: “Estudio de Mercado para Determinar la Viabilidad de la Instalación de Centros de Servicios para la Pequeña y Mediana Empresa en Ayacucho, Abancay y Andahuaylas”
    espacio
  • FUNDACION CARL DUISBERG: “Estudio de Mercado de Nuevas Tecnologías de Información para las MYPEs en el Perú”
    espacio
  • INDUSTRIA LACTEA FLORALP S.A.C.: “Monitoreo del Desarrollo del Mercado y Posicionamiento de la Marcas Floralp en el Mercado Limeño”
    espacio
  • CARE PERU: “Identificación de Productos Agropecuarios con Potencial de Mercado a Futuro en las Zonas de Operación del Proyecto ALTURA”
    espacio
  • ESPERANZA VIVA S.R.L.: “Estudio de Mercado para el Lanzamiento de un Servicio de Rehabilitación de Farmacodependientes en Lima Metropolitana”
    espacio
  • SEPAR. “Estudio de Pre-Factibilidad para la Instalación de un Centro de Servicios para PYMEs en Huancayo”.
    espacio
  • APPLE/AASP/AID: “Evaluación de la Franquicia como Sistema de Expansión de Bancos Comunales para CRS”.
    espacio
  • COPEME AREQUIPA: “Proyecto de Apoyo en la Comercialización de las PYMEs de Arequipa.”
    espacio
  • COPEME LA LIBERTAD: “Reformulación del Proyecto Desarrollo de Mercados para la Producción Microempresarial de Trujillo”
    espacio
  • ITDG/FONDEMI: “Estudio Base para el Desarrollo de Consorcios de Desarrollo de Mercados (CDM) a Partir de 10 Panaderías del Cono Norte”.
    espacio
  • INPET: “Estudio del Mercado de Camisas Sport para Varones en Lima Metropolitana barrido por Estrato en forma Comparativa”.
    espacio
  • INPET: “Estudio del Mercado de Jeanes para Damas en Lima Metropolitana Barrido por Estrato en forma Comparativa”.
    espacio
  • I.T.D.G. LIMA: “Estudio del “Mercado de Bocaditos Fritos en Lima Metropolitana como Base para el Desarrollo de Actividades de Asistencia Técnica”.
    espacio
  • I.T.D.G. - LIMA: “Estudio del Mercado de Confitería en Lima Metropolitana como base para el Desarrollo de Actividades de Asistencia Técnica”.
    espacio
  • I.T.D.G. - LIMA: “Estudio del Mercado de Helados Tipo Sorbetto en Lima Metropolitana como base para Desarrollar Actividades de Asistencia Técnica”.

Compartir en tu RED:

Submit Market Research in Delicious Submit Market Research in Digg Submit Market Research in FaceBook Submit Market Research in Google Bookmarks Submit Market Research in Stumbleupon Submit Market Research in Technorati Submit Market Research in Twitter Submit Market Research in Twitter

News