Services orientated to improving the commercial area of the business, departing from the analysis of the current situation of the market and from the company to develop then concrete solutions and to implement them of efficient and effective form.

1. Comercial Diagnostic.

The Auditory Comercial ® is a marketing methodology used for evaluative purposes, developed by Mercadeando S.A. to permit one to, in a relatively short amount of time, take a participative radiography of commercial position of the business. It identifies critical points within the product line needing attention, as well as those points within the target market, and the business. This will enable entrepreneurs to develop higher impact strategies that will better their sales and drive them towards their commercial objective.

2. Designing marketing plans and strategies.

Accompanied by our supervision and sequential monitoring, our clients may: investigate the market in search of profitable opportunities, “segment”, choose the best consumer and “position ourselves” favorably with them, (Strategic marketing); determine the best product, price, promotion and distribution (marketing tactic), act and control the implemented strategy to ensure that it is on track with the plan.

3. Selection of marketing and sales professionals

This is a service which supports the entrepreneur in the search process for the ideal candidate for marketing and sales areas, under the parameters of an adequate psychological and competencies evaluation test, which makes comparisons using a criteria of the rubric of the business, and the type of product at hand.

4. Consultancies and applications on Benchmarking.

A service where we identify the best practices of a representative sample of competitors, for our client, and evaluate the pertinence and importance of their adoption of commercial management, as a mechanism to better the market position of your business.

5. PRIME: Planned Response from an Interactive Market ®

A process which lasts an average of 12 months, which allows our client to see a diagnostic of its current commercial situation, in function with the objectives set. It also identified “what” strategic and operative conditions are impeding the business from reaching said goals.

A Marketing plan is developed based on this diagnostic and will maintain the business in fundamental alignment, helping it to continue adapting itself during moments of implementation. This will also help the business maintain control in the competitive environment, and keep an eye on its strategies.

El PRIME ® privilegia en su formulación la construcción del mediano plazo sobre la consecución de resultados escalonados en el corto plazo.

PAST REALISED CONSULTANCIES

CEDECAM/SNV: “Marketing strategies for tropical fruits”


CORFOPYM – ECUADOR: "Business marketing programs for Ambato – Ecuador". Group II


PUCEI – ECUADOR: "Course on sustainability for civil servants in Guatemala."


GERMAN COOPERATION FOR DEVELOPMENT: "Course on sustainability for civil servants in Guatemala."


CORFOPYM – ECUADOR: "Marketing consultancy program for business” Ibarra – Ecuador. Group I"


FINDE/ NICARAGUA: "Development of sales service manuals for Micro-Finances"


FUSADES/ EL SALVADOR: "Technical marketing assistance for business networks in sector of bakery."


CECAN/COLOMBIA: "Workshop: Marketing for Colombian SME's"


PROYECTO COMERCIAL ANMYPE –BID / URUGUAY: "Courses in Marketing and commercialization for SME's: Experience in Peru"


PROYECTO COMERCIAL ANMYPE –BID / URUGUAY: "Workshop: Micro-Marketing ®, Key tools for the development of SME's in Uruguay."


FUNDACION HUANCAVELICA / ECUADOR: "Transferring methodology technology: Integral analysis on better commercialism – ANIMO ©, with attention to the sector of shopkeepers, Guasmo – Guayaquil"


SWISSCONTACT ECUADOR: “Development of integral training and consultancy methodology for SME Marketing”


SWISSCONTACT BOLIVIA : “WORKSHOP: Marketing for the development of SME’s in Bolivia”.


PROMMI/BOLIVIA: “WORKSHOP: Marketing for the development of SME’s in Bolivia”.


PROYECTO DE RECONVERSION LABORAL: ESAN - BID: “Business management consultancy for 15 civil servant managers of public businesses.”


PROYECTO FOMENTO A PYMES EN 04 REGIONES:“Technical assistance in marketing - Bull Sales © for 06 Selected managers from the Lactose sectors in Cajamarca”.


PROMMI/BOLIVIA: “Evaluation of the modality of technical assistance for consortiums for Micro and small business in 06 cities”.


MOVIMIENTO MANUELA RAMOS: “Technical assistance in marketing - Bull Sales © for 15 manages in the Cono Sur of Metropolitan Lima.


PROMMI/BOLIVIA: “Consultancy clinics based on marketing for the commercialization of micro and small businesses in 04 cities”


PROMUC: “Consultancy for commercial development at a national level, with the franchising of communal bank 'La Chanchita'”


PROMMI - Bolivia. “WORKSHOP: Marketing for the development of SME’s in Bolivia.”


PROMMI - Bolivia. “Audit of the commercial processes developed by consortiums for micro and small businesses in Potosí.”


FONDEMI: “Technical assistance for the formation of consortiums for market development (CDM), on behalf of 7 connectionist consortiums in Juliaca”.


INCAFAM: “Integral consultancy for the re-launch of the communal pharmacy project ‘Projector de Botica Comunal Las Capullanas’ - S.J.L.’”


CASI: Formulation of the “support project for union commercialization, including APIA, APIADE Y APIANEA”.


INPET: “Diagnostic of the commercial management developed by ‘Confeccionistas Usuarios’ of INPET in La Victoria and San Juan de Lurigancho”.

Compartir en tu RED: