The image of a company on the market is today per today a determinant factor in the success of any business. Our services in this area, seek to rest to the companies on the design and the suitable management of all the elements of commercial communication that support the construction of the above mentioned image and his later diffusion on the market.

The brand is considered the identity of the entity. Through the brand our client and consumers recognize and identify our product within the market. A Brand suggests security, quality, and by not having one, many opportunities for the business and the entrepreneur are lost. The smaller the business, the more important the presence of its brand.

We’ll create a commercial brand that follows the technical criteria of marketing, from the vocabulary used, to the development of the graphical image used, to reach a conclusion that works in accordance with the industry of the business, the target market, and the proposition to facilitate brand identification, remembrance, and recommendation for generate stronger sales.

2. Development of packaging

Traditionally the only function of product packaging was to contain, conserve, and protect the product. However, under modern conditions, packaging has acquired great importance not only for the business, but for society because it informs, sells, and offers diverse forms of additional satisfaction like posterior usage. The packaging acts as a silent vendor, transmitting the image of the product and the fabricant to promote the sale.

This service is orientated at defining a packaging which manages form, and graphical elements under marketing criteria, to reach an economic, functional, and attractive proposal, in accordance with the product and the target market. Packaging is a tool which motivates the purchase of the product and wins client preference.

3. Creation and design of logotypes.

The logotype is a group of letters, symbols, abbreviations, numerical characters etc, welded together to facilitate a typographic composition which will be the signature of the company, which identifies it, and can be applied to all class of material, In print or visually

Within this service we look to develop a logo that is not only visually attractive, but that also helps the company appear more professional and attractive in it’s sector of the market. In summation, the principal requisite of a logo is to reflect to positioning of the business in the market.

4. Development of commercial slogans.

Commercial slogans are phrases which accompany commercial brands to reinforce key ideas which the brand itself, because of its phonetic limitations, cannot transmit

A good commercial slogan reinforces the promise of a concrete advantage which attracts consumers to your products and has the capacity to increase efficiency, with regards to your investments in publicity.

Within this service we develop commercial slogans that work in accordance with the product line and brand segment of the business at hand, in such a way that the slogan is also a tool to reinforce positioning which motivates the purchase of a product and assures the preference of clients.

5. Design of the corporate identity manual

The corporate image is the personality of the enterprise, it’s what symbolizes it, projecting an image which needs to be imprinted in all areas that the business involves itself in to fortify its position. It’s for this reasons that the corporate image is the definitive element in differentiation and product/service positioning.

Corporate image of a business is also an important element in sales to compete in a changing market. It’s the manual through which an enterprise transmits “who it is, what it is, what it does, and how it does it.”, to secure it’s image and an adecuate visual presentation of your brand though different means of communuications towards the target market.

6. Design of publicity and promotion campaigns

Involves the realization of communication campaigns that will accompany the launching of new products, increase sales, and position the image of the business/product in the market.

7. Communication consultancy, corporate image and publicity.

Analysis and diagnostic on the state of communication between an enterprise and its client. Consultancy will result in adequate utilization and selection of instruments for the business communication.

PAST CONSULTANCIES UNDERGONE

ASSOSCIATION FOR WOMEN LLANTANCHISPAQ: “Development of the commercial brand for the fruit nectar Market: Deleite ®”

CENTRE FOR OREGANIZATIONS THAT PRODUCE COFFEE AND CACAO -CAFÉ PERÚ: “Development of the commercial brand and packaging for a high quality toasted coffee in Lima”

THE POPULAR CENTRE FOR CHRISTIAN STUDIES AND TRAINING – CECYCAP: “Development of the commercial brand for furniture in the home.”

CORFOPYM – ECUADOR: “Consultancy in corporate identify for 8 enterprises in the zone of Ambato during the 1st Global Marketing Program”

CORFOPYM – ECUADOR: “Consultancy in corporate identify for 8 enterprises in the zone of Ambato during the 2nd Global Marketing Program”

ECO-LOGICA PERÚ: “Elaboration of the corporative identity manual”

PROYECTO CORREDOR CUSCO – PUNO: “Development of commercial brands and logo types for 24 beneficiary enterprises of the Project in the department of Puno”

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