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Our Publications

Under the modest perspective of showing the variety of our experience, we’ve launched the following publications and audio visual presentations:

  1. Towards a Better Business: Business Development, Marketing and Microfinance Practices" Assigned by : International Institute of Rural Reconstruction IIRR / Filipinas Small Business Education & Promotion Network SEEP/USA
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  2. Marketing applications for Latin American businesses " Auspice by: Mercadeando S.A. Reference manual for business marketing.
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  3. Video “Practical Marketing with ‘P’ for PYME (SME)” Auspice by: Calicanto Productions Introductory motivational video for marketing: Products, Commercial brands, packaging, purchase process, point of sales, promotion, publicity, competitively.
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  4. Manual of explored markets, for agro-industrial Businesses” Assigned by: ITDG - Lima Referent guide for commercial information.
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  5. An audiovisual course on marketing for Small Businesses” Assigned by: IPACE/SENATI Distance education methods.
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  6. SERIES OF LECTURES: Case studies of Marketing & Small Businesses” Auspice by: DESIDE/Swisscontact Reference guide for Micro and Small businesses on marketing themes.
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  7. Video “Marketing for Micro-businesses” Assigned by : PROMMI - Bolivia Motivational video on marketing in business management
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  8. Marketing training manual for promoters of NGO’s” Auspice by: Grupo Esquel Perú (GEP) Training Manual for promoters
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  9. Marketing audit for development (AMKD): Understanding commercialization in SME’s Auspice by: Swisscontact (COSUDE) Diagnostic manual for the commercialization of SME’s for NGO’s.
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  10. CD Rom “Applied marketing for SME’s”. October, 2003. Auspice by: Swisscontact – COPEME Includes articles, videos, and photo’s of marketing case studies from businesses in countries like Peru, Bolivia, Ecuador, Colombia, Uruguay, Nicaragua, Guatemala, and Cuba. There is also a series of interactive forms which permit the user to auto-evaluate the use of their own applied marketing strategies.
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