The question is, what the attribute of aroma (which is the name of the brand) has to do with the displayed item of feminine underwear, which should otherwise be associated with “comfort or sensuality”? The moment we found this delicate item of clothing in an underwear store in Cali, Colombia, we moved our noses closer, “thinking” there may be a perfume or fragrance which justified the selected brand name but alas the results were negative. Since it’s clear that the entrepreneur had other aromas in mind, we are willing to take bets.

In the same line of clothing we found another brand of women’s delicates branded Sensualite®. “Excellent” selection of name here! The brand perfectly projects and coincides with the benefits of the product, is easy to pronounce, and most importantly, the name is very feminine.

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