One of Latin America’s major disadvantage points regarding marketing is the lack of applicable case studies that cater to the circumstances of our country. That is, case studies that can be reflected upon, and learnt from in open form by many.

Faithful to our mission and institutional compromise towards the development of SME’s (wherever they may be), we open this section with some of our humbly best case studies of marketing amongst SME’s to date in Latin America.

Obviously we “will” present those cases which are less than positive as they always hold teachings from which the collective business can learn from. And for ethical reasons those cases considered successful will contain stronger references to the business discussed, than those whose references are less than positive. For those less than positive cases we will lessen direct references so as not to discomfort our colleagues.

Many thanks to our Latin American, entrepreneurial colleagues who’ve worked with us, openly, courageously, and perseveringly, for their contribution towards the development of a more economically just society

Case studies by Topic:

Development of products.


Differentiation of products / and services.


How to gain consumer attention.


Commercial branding.


Packaging and presentation Publicity.


Promotions.

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